Friday, November 21, 2014

Editor's Pick: Is Your Mobile Campaign Working?


Santi Pierini
11/21/14 7:05 AM PT
More and more marketers are eager to engage with consumers on the devices they use for just about everything these days -- from connecting with friends and colleagues to consuming and creating content, playing games and, of course, shopping. But are the billions of dollars now being invested in mobile advertising paying off? [More...]

More Picks:
Citadel Trojan Adds Keylogging to Arsenal
Cybercriminals are using a new version of the dangerous Citadel Trojan, which has been employed to attack the financial and petrochemical industries, to compromise password and authentication solutions, IBM Trusteer has reported. The new version begins capturing keystrokes, or keylogging, when some processes are running. It was discovered on a server that already had been infected. [More...]
Cinnamon Desktop Spices Up Makulu Linux
The Makulu Cinnamon Debian Edition 1.1 marks a new path for Makulu. This latest release has numerous new features that could make it a top competitor against the Linux Mint Cinnamon edition. Makulu Cinnamon Debian Edition, or MCDE, has fewer standard apps than the previous Makulu Xfce and KDE versions offered. Dropping the kitchen sink philosophy has made it a lot less unwieldy. [More...]
SMS: It's Not Just for Marketing Any More
There appears to be a new trend emerging in the enterprise mobile engagement space, according to OpenMarket. Increasingly, its enterprise customers are adapting its platform to use SMS in new ways, said Tim Fujita Yuhas, the company's director of product management. Sometimes those uses are obvious CRM plays; sometimes they fall more under the rubric of Internet of Things. [More...]

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