Editor's Pick: Mea Culpa: Social Media Apology Do's and Don'ts

Mea Culpa: Social Media Apology Do's and Don'ts

Vivian Wagner 10/21/14 5:15 PM PT

When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm its tweet unleashed, DiGiorno peppered its Twitter feed with apology after apology, all of them essentially like this: "A million apologies. Did not read what the hashtag was about before posting." The furor around DiGiorno's gaffe and the company's extensive blast of apologies demonstrate how vital it is to hone one's ability to use social media to apologize for mistakes. [More...]

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