Thursday, June 12, 2014

Editor's Pick: Apple's Crucial Marketing Challenge


Jeff Kagan
06/12/14 6:50 AM PT
What's the difference between Apple and BlackBerry? Well, Apple users are fiercely loyal. They are addicted to the devices and technology. They can't wait to see the new devices and updates as soon as they come out. Wait, that sounds just like BlackBerry -- and that's my point. Why did BlackBerry fail? Why did it lose vast numbers of customers? Why is it a shadow of its former self today? [More...]

More Picks:
What Salesforce Has Up Its Sleeve
Wearable computing hove into view in a big way this week when Salesforce.com announced Salesforce Wear, which enables developers to build new apps for teeny-tiny screens and devices that you, well, wear. Wearables is a market poised for takeoff. Last year, for instance, Apple cornered the world markets capturing all the copyrights to "iWatch," which I think was not a coincidence. [More...]
Mozilla Trumpets Firefox Smartphone Progress
Mozilla showcased the latest developments in its plan to offer inexpensive smartphones running the open source Firefox OS at the Mobile Asia Expo this week in Shanghai. Although Mozilla has announced plans to sell Firefox smartphones for less than $25 and has teamed with Chinese fabless semiconductor firm Spreadtrum to create reference designs, it did not mention pricing in its expo announcements. [More...]

This Editor's Pick alert is a premium service provided to ECT News Network newsletter subscribers. If you wish to make changes to your subscription settings, please click to manage your account.

Copyright 2014 ECT News Network, Inc. All Rights Reserved.
ECT News Network Inc., 16133 Ventura Blvd., Suite 700, Encino, CA 91436

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.