Monday, June 9, 2014

Editor's Pick: Apple vs. Microsoft Marketing: Spark vs. Spork


Chris Maxcer
06/09/14 5:00 AM PT
Why force customers to buy both an iPad and a MacBook Pro in order to get both tablet and powerful computing abilities? They won't do it! Except, they are. Microsoft might be better off by marketing the Surface Pro 3 as a tablet called the "Surface." It's smartphone? SurfacePhone. Laptop? SurfacePC. But Microsoft has the Windows branding problem and the third-party business partner problem. [More...]

More Picks:
Instagram Adds Subtlety to Its Editing Repertoire
Instagram, Facebook's popular free mobile app for editing and sharing photos, has never had a reputation for subtlety. It's image-editing tools and filters have had more in common with a palette knife than a fine sable paint brush. That's changed, though, with the latest version of the app. Version 6.0 of Instagram, which has an estimated 200 million users, was released last week. [More...]
Dell vs. Apple: Round 3
When Dell and Apple first confronted each other in the 1990s, Dell was a startup and Apple was a mature company attempting to fight Dell's kind of fight. It didn't go well, and Apple almost failed. When they faced off for the second time, Apple had been dramatically transformed by Steve Jobs into a much leaner, more-focused firm. Dell was having its own mid-life crisis, and Apple clearly won. [More...]

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