Wednesday, May 7, 2014

The Relationship between Video Quality and Viewership

Scientific Data Demonstrates the Impact of Video Quality on Viewer Behavior. Learn More>>
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Video Stream Quality Impacts Viewer Behavior
Scientific, data-driven research shows that viewers start to abandon a video if it takes more than 2 seconds to start up. That's just one of the fascinating findings in this research conducted by the University of Massachusetts. This groundbreaking research quantitatively demonstrates the impact of video quality on viewer abandonment, repeat viewership, and other key metrics for content providers and CDN operators.
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Infographic: Maximizing Audience Engagement
Speed matters when it comes to online video viewing by today's content hungry consumers. Anything over a 2 second delay causes viewer abandonment and losses to the bottom line. Find all the compelling statistics about the lasting effect of online video failure here.
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