Wednesday, May 7, 2014

Editor's Pick: Mobile Apps, Beacons and the Coming Retail Revival


Himanshu Sareen
05/07/14 5:00 AM PT
Companion apps, in-store mapping services, and Bluetooth Low Energy beacons for mobile tracking are some of the latest tools to replicate online experiences in the physical world. Strategy is crucial when it comes to delivering mobile offers or tracking shoppers' mobile device signals. In a Post-Snowden world, consumers are more aware of marketers seeking their data than ever before. [More...]

More Picks:
The Digital Writing Revolution
It's natural to reach for a pad and pen when you need to take notes, but the end result can be frustratingly limited. Yet clicking away on a keypad doesn't quite cut it for all situations. "The cool thing about using the pen with the computer is that it gives you choices," said Doug Little, public relations manager at Wacom. "You're able to draw, write -- basically do anything you want." [More...]
GitHub Unleashes Atom Into Open Source Realm
After launching its Atom text editor into beta back in February, GitHub on Tuesday announced that the software is now fully open source under the MIT License. "Much of Atom's functionality is provided by packages, and every Atom package has been open source since the day we launched the beta," explained GitHub developer Nathan Sobo. "Today, we're open sourcing the rest of Atom." [More...]

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