How to build a customer loyalty program

	How to build a customer loyalty program | Why Google Apps is winning IT hearts and minds
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	Don't let CRM data make MIS into misinformation Even if you have high-quality customer relationship management data, there's a hidden monster that can gobble up management information system credibility. It's time to reign in user-generated CRM reports. Read More WHITE PAPER: AVST 5 Steps to Future Proofing Your Communications System Replacing your mission critical voice messaging and call processing system is no small matter. Choosing the next vendor to rebuild your communications infrastructure can be extremely difficult. But done right, the technology you invest in today can grow with you well into the future. Learn More>> In this Issue How to build a customer loyalty program Why Google Apps is winning IT hearts and minds How Little Debbie used predictive analytics to survive snack industry shakeup SAP rolls out 'smart' new way to do data warehousing Amazon adds search features, more languages to CloudSearch SAP to resell Adobe's marketing suite in strike against Salesforce.com, Oracle Google Glass may get more stylish with help from Oakley and Ray-Ban Microsoft warns Word users of ongoing attacks exploiting unpatched bug RESOURCE COMPLIMENTS OF: Splunk Resolve Problems Faster. Find the root cause of problems up to 70% faster by correlating data across your apps and infrastructure. Free Download. Start using Splunk today. How to build a customer loyalty program Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members using keycards and smartphone apps to connect with b.good. Read More Why Google Apps is winning IT hearts and minds For decades, basic office software didn't pose any major questions for IT departments - you bought Microsoft Office, and then worked on keeping it up-to-date, because there simply wasn't much else available that made sense for the enterprise. By the mid-1990s, Microsoft had ruthlessly dispatched competitors like Novell and was essentially unchallenged in the enterprise software market. Read More How Little Debbie used predictive analytics to survive snack industry shakeup McKee Foods, maker of Little Debbie snacks, turned to Workday's cloud-based human capital management and payroll software. The switch helped it analyze data for decision-making, save money and better survive a snack industry shakeup. Read More SAP rolls out 'smart' new way to do data warehousing SAP is continuing to merge its HANA in-memory database platform with its Business Warehouse data warehousing software, with the latest update adding support for HANA's real-time data loading services. Read More WHITE PAPER: AppSense AppSense and Citrix Desktop Transformation Model This paper discusses how AppSense extends the value of Citrix and forms a strategic component of the Citrix Desktop Transformation Model. View Now Amazon adds search features, more languages to CloudSearch Amazon Web Services' CloudSearch service has been upgraded with more search features and is now compatible with 33 languages. Read More SAP to resell Adobe's marketing suite in strike against Salesforce.com, Oracle SAP has turned to long-time partner Adobe in a bid to keep pace with Oracle and Salesforce.com in the red-hot marketing software market. Read More Google Glass may get more stylish with help from Oakley and Ray-Ban Google is looking to reach a wider audience for Glass with some design help from Oakley and Ray-Ban. Read More Microsoft warns Word users of ongoing attacks exploiting unpatched bug Biggest worry, says expert, is that exploits are triggered just by previewing malicious messages in Outlook 2007, 2010 and 2013. Read More
	Remembering Patrick J. McGovern, 1937-2014 Over a span of 50 years, Pat McGovern oversaw IDG's launch of more than 300 magazines and newspapers and championed the expansion of IDG's network to include more than 460 websites, including ITworld, 200 mobile apps and 700 events worldwide. In addition to a career dedicated to information technology, he created the McGovern Institute for Brain Research at MIT. Our thoughts are with his family.
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