4 simpler alternatives to Google Analytics Oct 2, 2013 3:23 PM Let's get it out of the way up front: You're a fool if you don't include Google Analytics in your toolkit as a way to track your website's traffic. The advantages are almost too numerous to list. A de facto industry standard, its reports are often taken as gospel by advertisers. Google Analytics also has robust multi-user features (so your Web developer can also keep an eye on traffic, for example), and it syncs well with AdWords, making it easy to see whether your paid ads elsewhere on the Web are getting results.
But maybe you just don't like Google. Maybe you don't like the famously complicated interface that Google Analytics features. Or maybe you just want to double up on tracking tools so you can ensure Google is giving you accurate information.
Alternate tracking services are legion, and while most of them are inexpensive, only a few are actually free. Here's a look at four noteworthy alternative tracking tools, all of which I tried out in production on my own wine and spirits blog, Drinkhacker.com. While most do have a nominal cost, all of them offer free trials with no credit card required to sign up. (Full pricing is discussed below.)
Note: Clicking the linked name of each tracking tool at the head of its section will take you to the website where you can get or use it.
»Keep reading the article | 
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.