Consumers Urged to Wait for Healthcare Website to Heal Itself
| John K. Higgins 10/23/13 5:00 AM PT | |
 | One operational problem that seemed to baffle many IT and marketing experts was the decision to require visitors to register on the website before being allowed to examine insurance plan options and prices. The mere requirement could be a put-off in any Internet marketing vehicle, but more so with HealthCare.gov, because registration is both invasive as to privacy and tedious to complete. [See Full Story] |
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