Apple, Oct. 22 and the Fading Element of Surprise
| Chris Maxcer 10/10/13 5:00 AM PT | |
 | While Apple's secrecy and fancy reveals under Steve Jobs were masterful efforts that resulted in millions of "free" marketing dollars, I'm hard-pressed to say that Apple's current situation, where rumor and scrutiny are maximized, is any less effective. The most engaged Apple consumers are able to follow a steady stream of rumors and leaked photos, all the while thinking about Apple and Apple's products. [See Full Story] |
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