Apple's Shrewdly Radical iPhone Trade-In Program
| Chris Maxcer 09/05/13 5:00 AM PT | |
 | Apple's trade-in program ensures that the customer experience starts -- and restarts -- with Apple again and again. Right now, Apple needs cellular service provider partners. Down the road, however, when these providers end up selling services a la carte, Apple will be ready with products, channels and customers ready to buy at Apple and add services later. [See Full Story] |
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