Thursday, April 25, 2013

Editor's Pick: The Tim Cook Earnings Show Needs an Edge


The Tim Cook Earnings Show Needs an Edge

Chris Maxcer
04/25/13 5:00 AM PT
Tim Cook may not be Steve Jobs, but Jobs never had to deal with the challenges that Cook is now grappling with at Apple. This week's earnings call, which actually had some good sales news to report, was a chance for Cook to get a little edgy with naysayers regarding the stock. Instead, Cook spent half the time patiently saying everything was fine -- and the other half talking up stock buybacks and 15 percent dividends.
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