Grabbing the Mobile App Brass Ring
| Heather Way 03/30/13 5:00 AM PT | |
 | Regardless of the type of developer -- from gaming companies and broadcast or cable TV networks, to amateur developers -- several factors are critical to developer strategy. The main success factors include cross-platform reach, development ease, low-cost development and access to effective monetization solutions. Master those elements, and developers will be able to take advantage of the impact apps have had on consumer media habits. [See Full Story] |
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