Apple's Painful Cry in the Wilderness
Chris Maxcer 03/21/13 5:00 AM PT | |
When it comes to the iPhone, Apple seems to be hearing footsteps echoing all the way from Korea and Samsung. How else to explain a new iPhone landing page on its website that touts the device in geektastic terms that the company hasn't needed before? It's OK for Apple to come out swinging as the Galaxy S4 jumps in the smartphone ring, but it's not using its knockout marketing punch -- the emotional connection to its devices. [See Full Story] |
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