Online Warm-ups: Super Bowl Advertisers' New Game Plan
| Enid Burns 02/01/13 7:00 AM PT | |
 | There are two audiences for the Super Bowl: one to watch the game, the other to check out the commercials. While those interested in on-the- field action have to wait until Sunday, more Super Bowl ads are getting pre-game reveals online via websites and social networks. The Internet has become an All-Pro player in marketing campaigns, letting brands squeeze more value from their ad spend. [See Full Story] |
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