Friday, May 30, 2014

Editor's Pick: The Real Reason Apple Bought Beats: Addiction


Chris Maxcer
05/30/14 6:49 AM PT
Beats is not about headphones or a cool service with licensing deals. Beats is all about one-to-one connection of a brand and subscription service that feeds a person's soul. Apple's acquisition of Beats Electronics is more about the acquisition of a kindred spirit than a new line of business. Sure, the executives from both companies walk entirely differently, but their cores are similar. [More...]

More Picks:
Patent Troll Reforms Crash and Burn
Information technology groups and a wide range of other businesses are so divided on proposed changes to U.S. patent law that a key U.S. lawmaker abruptly terminated work on patent reform legislation last week. The legislation addresses intellectual property protection practices, informally known as "patent trolling," that overwhelmingly affect computer software and IT components. [More...]
Google Sadly Owns Up to White Maleness
Google on Wednesday revealed statistics about the makeup of its workforce and admitted that it's pretty homogenous. "We're not where we want to be when it comes to diversity," said Laszlo Bock, senior vice president for people operations. "It is hard to address these kinds of challenges if you're not prepared to discuss them openly, and with the facts," he remarked. [More...]

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