Tuesday, February 4, 2014

Shorten the Development and Approval Cycles Without Expanding Staff

Seven Best Practices for Managing Variable Communications
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Avoid the Pitfalls and Reap the Benefits of Output Management
Top marketers across North America are embracing variable content in nearly all types of customer communications. Documents that were once largely static are now brimming with personalized messages and offers targeting specific individuals. This is all driven by such variables as age, gender, product preferences, credit score, postal code, purchase histories, and more that combine to dictate the exact message in each communication.
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Additional Resources
Every layer of the data center stack must become as virtual and dynamic as the applications and users it supports. Learn more »
3 Pillars of Success for Offshore Application Development. Learn more »
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